By Debbie Hall
Celebrities are partying in Las Vegas this week with the XIII Annual Latin GRAMMY® Awards hosted by the Latin Recording Academy® at the Mandalay Bay Events Center with the live broadcast Nov. 15 on Univision from 8-11 p.m. PT. With all of those beautiful performers, Distinctive Assets has been selected to thank the presenters and performers for their participation with an array of fabulous gifts.
“This perk is a way to thank all participants for their support of Latin music’s eminent award,” said Lash Fary, founder of Distinctive Assets. “It is also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends within the Latin world.” Distinctive Assets launched the celebrity swag industry 14 years ago and continues to leverage the power of the Hollywood community.
This year’s gift menu includes L’Oréal Paris beauty bag including Revitalift Triple Power, eye shadow, gel eyeliner, Colour Riche® lipstick, nail color and Voluminous® Power Volume 24H mascara. Men’s products were also included.
Danisha Beltre, PR manager of consumer promotions and events, said “We are sponsoring for the first time and we are super excited and what we have is a red carpet get ready gift bags with products for both men and women.”
Calgon “Take Me Away” bath and beauty products are also part of the gift menu. “Calgon is the iconic brand from the 1960s and it is all about ‘Take me away’ and that experience of bath time, home spa that is very affordable. It’s not your mom’s Calgon anymore,” said Courtney Jacobs, vice president of Grey Advertising and spokesperson for Calgon. This past year Calgon launched its new Sensual Collection by Calgon and Jacobs said, “It is very empowering for women and intrinsic of the Calgon woman.”
FHI Heat Platform is offering two different products. The first one is a tourmaline ceramic hair dryer that dries the hair evenly and reduces drying time up to 50 percent while helping eliminate static and eliminate frizz. FHI Heat tourmaline ceramic professional hair styling iron allows for multiple looks from straight smooth styles to glamorous waves and curls.
Other products included in the gift bag include Spenglish hoodies and Henleys, Sephora shave kits and fragrances with makeup brushes for women, Maui Jim premium polarized sunglasses, Jack Daniel’s Tennessee Whiskey, Café Bustelo coffee and M the Movement scarves/hats.
The “Best of Las Vegas” Package includes a VIP tour of Gold & Silver Pawn with meet ‘n greet with the Pawn Stars; VIP tour of the Studio at the Palms; VIP tour of Dirk Arthur’s Big Cat Habitat; tickets to see George Wallace; dining experiences at Hash House A Go Go; cupcakes from the Cupcakery; a gift from the Bungalow Boutique; and an overnight stay and dinner for two from the Silverton Casino Hotel.
Participating talent will also receive a bounty of items in a pre-packed Gift Bag: LuLu accessories, Le BraZees designer bra straps, Imanta Resorts Mexican resort stay, 5 Gum, Sylvan Dell Publishingartistic picture books for children, Floree Design Group’s Modedo Collection, Chubby Chipmunk Hand-Dipped Chocolates, APPGEAR Elite CommandAR, Rouge Maple Gourmet Products, Tyler Candle Company stature candles, Le PeTiT CiRqUe (North America’s only all-kid pro Cirque troupe), Curvalicious metabolic fat loss workout DVD, Pure of Heart eco-friendly clothing, House of Blues Foundation Room VIP access, Poyen Hats, Krystal Klear Water Filtration Systems, M3K Beauty face wash, The Green Garmento Reusable Box Bag, Live In Fitness Enterprise luxury fitness retreat, John Paul Pet pet grooming products and Spooky Wear t-shirts.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. For more information about The Latin Recording Academy, visit www.latingrammy.com.