Preferred Public Relations Selected as Agency of Record

glittering lights logoIvory Star Productions, a full-service, Las Vegas-based entertainment production company, is now overseeing the famed holiday spectacular, Glittering Lights, at Las Vegas Motor Speedway. Formerly titled Gift of Lights at Sunset Park, Glittering Lights is a Las Vegas tradition that features more than 400 light displays surrounding a 2.5-mile racetrack.

“Glittering Lights has been part of the Las Vegas community for more than a decade. We want to make sure that this tradition continues and thanks to our collaboration with Las Vegas Motor Speedway it will,” stated Shannon Bentham, co-founder of Ivory Star Productions. “This event is also important to maintain as a number of charities benefit from Glittering Lights, including the Las Vegas Chapter of Speedway Children’s Charities (SCC).”

Ivory Star Productions has chosen Preferred Public Relations (PPR) as the agency of record to handle public relations’ efforts, including strategic planning, promotional awareness and media relations for Glittering Lights.

“Ivory Star Productions’ shows and events are well-known fixtures in Las Vegas,” stated Preferred Public Relations Founder, Michele Tell-Woodrow. “The opportunity to be involved with Ivory Star and one of my favorite family-friendly holiday activities in Las Vegas is a pleasure.”

“We understand the importance of teaming up with results-driven, high energy experts in the public relations field,” says Bentham. “For this reason, we have chosen an industry leader, Preferred Public Relations, to represent Ivory Star Productions and Glittering Lights this holiday season.”

Glittering Lights at Las Vegas Motor Speedway will bring holiday cheer to Las Vegas from Nov. 16, 2012 through Jan. 6, 2013 from 5:30-9 p.m. Monday through Thursday and 5:30-10 p.m. Friday through Sunday.