Debunk conditioner confusion; jump head first into summer

By April Fried

We’ve all stood in the local beauty shop or supermarket aisle, glaring at rows of colorful bottles and tubes with promises of hair that will become smooth, luxurious, repaired, fuller and soft.
There are hot, innovative advances in hair care right now—including Argan oils and other organic oils—that are all the rage in the beauty industry. These pure, ancient oils are wonderful in repairing damage and are full of hair-loving antioxidants.

Why do some conditioners give better results than others?

Just as comic geniuses get big laughs on stage when their delivery is spot on; it’s the exact same concept with hair conditioner. It is all about how these nutritive ingredients get delivered into the hair cuticle where it will be most beneficial.

In order for these wonderful oils to work in a specific hair type’s favor, buffers are added to conditioners to deliver these nutrients to damaged areas of hair providing nutritive moisture, protection, shine and health.

However, these buffers can be very drying on hair over time. Does it ever seem like your conditioner has stopped working? This could be one of the reasons.

Companies that manufacture the popular supermarket brands tend to add inexpensive, yet harsh, buffers to help infuse these healing oils into hair by any means possible. These over-the-counter conditioners are made for the masses—they work on everyone who uses them consistently. There is no magic hair genie in these bottles telling its concoction how to work on any specific hair type.

This keeps brands affordable, but compromises the quality of hair in the long run; resulting in damaged, dry, brittle hair.

So what do most of us do? Go buy the more intensive version of the same brand or switch brands likely getting the same results: Fabulous at first, dry and brittle by the bottom of the bottle.
Where does the cycle end for total conditioning craziness?

Here are some tools of the trade to help turn anybody into a conditioner connoisseur:
Look for products that do not contain behentrimonium methosulfate. It lies on top of the hair shaft, weighing it down and preventing anything from penetrating.

Make sure the oils in the conditioner are 100 percent pure oils. Hybrid mixtures of synthetic oils can inhibit or even cancel out the reparative attributes. You’re throwing money down the drain with these products. Cheap, blended oils lying on the outer layer of the hair shaft combined with the hot Las Vegas sun equals crispy hair that will continue to fry like an egg in a pan when continually coated, no matter how much you rinse.

conditioner beauty fashionIf you just don’t know, then go pro! A professional, licensed cosmetologist can assist in prescribing a system customized just for you. Most cosmetologists will offer a free consultation or even free samples of new products. When talking to your stylist, let them know your honest hair care concerns. The more honest you are, the better your results will be.

Pros are trained to ask the right questions and prescribe what is best for your hair. Good, professional hair care does not have to be confusing or intimidating and, as a result, your hair will look its very best.

April Fried is the owner of AtomicApril’s GLAM Studio in Las Vegas. Her professional background in the beauty industry stems back 30 years, both behind the chair and in corporate. She is a contributing writer for various independent trade magazines and is a regular guest on many Las Vegas TV and radio programs.

AtomicApril’s GLAM Studio
7331 West Lake Mead Blvd.
Suite 103