LAS VEGAS (Feb. 25, 2013) – The Nevada Childhood Cancer Foundation (NCCF) is celebrating a milestone marking its 20th anniversary this year. With its deep-rooted heritage in the community, NCCF has provided financial, psychological and educational support services to more than 2,800 children diagnosed with critical illnesses in Southern Nevada since its inception in 1993.

The foundation has served more than 8,000 parents and siblings of critically-ill children, receiving more than $11 million in monetary donations and support. NCCF has seen immense growth in its span of programs – from just one program at the time of its inception, to the more than 40 currently in operation, at no cost to patients and their families. The foundation now has two locations in Southern Nevada – its main location for pediatric services and The Caring Place dedicated to adult services.

NCCF was established in 1993 when Dr. Ronald Oseas arrived in Las Vegas as the first pediatric oncologist. Dr. Oseas realized the financial and emotional need that went beyond the medical care children with life threatening diseases received. He assembled a network of care givers to help provide this support – and the NCCF was born. Jeff Gordon has served as president and CEO for 15 of the 20 years, having joined NCCF in October 1998.

“It has been my honor to have served alongside so many extraordinary people these past 15 years,” said Gordon. “I have seen the power of true passion for wanting to do the right thing for all the right reasons. My passion is a heartfelt energy that flows through me, not from me. I have met some of the most incredible children and adults that have taught me what courage is all about and have seen a community show such generosity and willingness to help. My gratitude is so deep for all those that have been on this journey with us and I sincerely hope that we can continue to grow and enrich the lives of many more that need our help.”

The organization unveiled a celebratory 20th anniversary logo featuring the classic Ark of Hope, along with the number 20 included in purple font, which will be used throughout the duration of 2013 in communications, collateral and branded marketing materials. The anniversary will culminate with a celebration during the 20th Annual Profiles of Courage Gala at Bellagio Las Vegas this November.

“We are so grateful to those who have made the NCCF what it has become today,” said Jeff Gordon NCCF president and CEO. “With the help of this generous community, we will continue to provide, with great love and passion all that is needed for our children and adults that by no fault of their own are in a very dark place and help them remember how special they are.”

Notable programs under NCCF’s umbrella include Project A.R.K. (aids and resources for kids), Flashes of Hope and Camp Cartwheel – the only medically-supervised summer camp in Nevada that hosts children diagnosed with cancer, HIV/AIDS, sickle cell, renal, blood and immunologic diseases. NCCF became the official Nevada Chapter of the Sickle Cell Disease Association of America, Inc. in June 2011 and is the first and only foundation to respond to needs of sickle cell patients and children with immunologic diseases.

NCCF is not affiliated with any national organization and relies on community support to continue its efforts in serving critically-ill children and adults touched by cancer in Southern Nevada. For more information, please call the Nevada Childhood Cancer Foundation at 702-735-8434 or visit You can also follow the Nevada Childhood Cancer Foundation on Facebook and Twitter.

About the Nevada Childhood Cancer Foundation
Celebrating its 20th anniversary this year, the Nevada Childhood Cancer Foundation is a non-profit organization established in 1993, which offers over 40 programs and services including a variety of educational services, financial support and counseling for critically-ill children and their families living in Southern Nevada. The foundation’s mission is to work side by side with the medical community to provide social, emotional, educational, financial and psychological support services and programs to families of ALL children diagnosed with a life threatening or critical illness such as cancer, HIV/AIDS, sickle cell, hemophilia, renal disorders and other immunologic diseases as well as to adults touched by cancer. Contact the Nevada Childhood Cancer Foundation at 702-735-8434 or visit them at www.nvccf.orgfor pediatric services and for services for adults touched by cancer.