SEPHORA and Pantone proudly announce the 2013 Color of the Year beauty collection featuring PANTONE 17-5641 Emerald, available exclusively at SEPHORA. Sharing a strong passion for how color can transform a face, mood or even an attitude, SEPHORA and Pantone continue to change how you wear, feel and think about color through the second annual installment of this radiant and modern Color of the Year beauty collection. The launch of 2012 Color of the Year, Tangerine Tango, created record breaking results for the retailer, with fans purchasing a Tangerine Tango item every six seconds during the month of launch. In 2013, SEPHORA invites you to discover the color of positive energy and possibility, and open your eyes to the power of emerald.

“Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum. Emerald, a perfectly balanced green, is a mix of warm and cool, which makes it so versatile and flattering to many skin tones,” noted Leatrice Eiseman, executive director of the Pantone Color Institute. “Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.”

Inspired by the many facets of a gemstone, this collection features Sephora Collection’s high performance formulas in modern packaging, designed by SEPHORA and inspired by the iconic PANTONE Chip. Each eye shadow, blush, eye liner, lip gloss, mascara and nail polish offers unique finishes like matte, metallic and lacquer to capture the sparkle and play off light unique to an Emerald, the perfect green blue hue.

“What I love about this year’s Color of the Year collection is it’s electrifying and modern. Emerald evokes power and possibility, which are two things women should feel when they wear makeup,” said SEPHORA PRO Lead Artist Gilbert Soliz. “SEPHORA once again challenges women to envelope themselves in the trend color, from subtle effects to bold saturated statements, Emerald will energize the way you think and feel about color.”

SEPHORA + PANTONE UNIVERSE 2013 Color of the Year PANTONE 17-5641 Emerald Capsule Collection

The 2013 Color of the Year Emerald Collection, $68
A comprehensive collection of Emerald beauty that includes:

  • 1 Color Grid Eye Shadow Block in BIONIC
  • 1 Color Code Prismatic Shadow
  • 1 Color Cube Lid Liner Stain
  • 1 Lightspeed Glitter Dust
  • 1 Graphic Sculpt Waterproof Jumbo Eyeliner
  • 1 Color Watt Highlighting Mascara

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