Designer, businesswoman, poet and visionaryGulten Dye, like many women today, fulfills many roles. She is a successful businesswoman, designer, mother, partner, poet and now innovator of a new business model. Dye continues to transform and reinvent herself.
Born and raised in Turkey, Dye was first influenced by the colors, shapes and scents of the Grand Bazaar, fashion houses and boutiques of Istanbul. But she chose a different career path as a nurse living in Turkey. In 1986, she moved with her boyfriend to the Philippines, embracing a culture that was totally different from her past experiences. A year later, they moved to Shreveport, Louisiana, and then to Las Vegas in 1995.
She continued her career in nursing and was promoted to charge nurse. Since Dye was a young mother of two children, she worked three days a week as a nurse and started making jewelry for additional income for her family. Dye loved her career in nursing and wasn’t looking to change her life.
“What really captured me were the colors of the stones and the use of precision in creating and designing,” she said. While never doing anything creative before, Dye had cultivated her artistic sense, learning the character and nuance of a wide variety of precious and semi-precious stones. “People wanted to buy my pieces. Within six months (2001), I left nursing and devoted myself to the design of jewelry.”
Dye’s first business model was selling her pieces to businesses including Costco at a road show and MGM properties. As she cruised on luxury lines such as Crystal, Regent and Seven Seas, Dye would sell her jewelry. While not celebrity-driven, she also sold pieces to Celine Dion and Rachel Ray.
In 2013, Dye decided to open a brick-and-mortar store. “Along with my own designs, I wanted to create a make-your-own jewelry experience. I wanted to include the other arts because I had a lot of friends who were artists.” Her first store included a tea room, art hanging on the wall for sale, books, sculptures and an area filled with beads people could dig through to create their special pieces. Dye would soon find out that most artists are not business people and she decided to step back to create a new business model.
While she now has a smaller version of her retail shop located at Grand Bazaar Shops, it is the new model of her business Dye is now most excited about.
“I am offering make-your-own-jewelry parties created as an artistic experience where every participant, with our help, creates their own one-of-a-kind piece of jewelry. I have the stones organized, most of the components are set up, and it is more structured. This can be done at a person’s home or in my studio set up for parties.” She is calling it Infinite Connections, which incorporates the jewelry parties as well as selling her designs and pieces to wholesalers and retailers.
“I named it that because I believe that we are all connected as human beings and that we are all one. I believe there is one God, one universe, one world. Artistic expression should be from all of us, and this connects us.”
Dye has also published several books of poetry. While it was an expression of her experiences, Dye did not plan on being an author. However, after traveling to 20 countries, she realized her poetry could connect the world.
According to Dye, jewelry carries an uplifting note in lives, like flowers, poetry and song. “Stones that may take billions of years to create are transformed through our eyes and hands into a beautiful piece of art for a woman’s body. I take what Mother Nature generously created and shape it to complement her most beautiful creation of all: Woman.”