By Debbie Hall
Hyundai Superstore understands that purchasing a vehicle is a big investment. Their goal is to make the experience easy and enjoyable. They also understand that technology and innovation are important factors when it comes to a car purchasing experience.
A recent Kelley Blue Book study examined car shopping and buying by gender. According to the study, women, more than men, seek out the opinions of others including family, friends, online reviews and comments on social media sites.
When it comes to cars, women are doing more research online leading to purchasing decisions.
Henderson Hyundai has taken note and hired two females to lead their Internet sales department.
Nicole Harrison, Internet sales manager, has been with the company for five years. “I was greatly influenced by my mother who was in upper management at an auto dealership for many years. She was my strong female role model, so when the opportunity came to work at Henderson Hyundai, I knew I was up for the challenge.”
“Auto sales across the valley pose strong competition,” she said. “However, our vehicles practically sell themselves. Our customer service, combined with the competitive prices, features and the incentives we offer are what keeps our customers coming back.”
When it comes to working with customers, “Women trust me. We speak the same language and I can explain the differences in the Hyundai models and make the entire process easier for them.”
Josephine Gentry, Internet director, also works in sales. “I am a people person. I enjoy making people happy by helping them achieve what they are looking for in a car for their family. It pays off because I get referrals and people come back based on how I treat them.”
Working in sales since she was a teenager, Gentry established her sales career in the automobile industry in Arizona. Gentry moved to Las Vegas and has been with Henderson Hyundai for five years. “This is my calling and I love it. I enjoy working here and consider everyone here family, which is hard to find nowadays.”
According to Gentry, “I find that many customers are surprised that I’m not only knowledgeable but that I have a passion for this industry.”
Harrison agreed “it is awesome working for Henderson Hyundai Superstore. They have provided me with many opportunities to grow. At the end of the day, my job is selling cars. Our owner, Frank Maione, has made it clear that my No. 1 priority is listening to what customers want and helping them find the perfect car for their needs.”
The Genesis and Sonata have been the most popular because of their new redesigned models. Most recently, the 2015 Hyundai Sonata was named Best Midsize Car for Families by U.S. News & World Report. The accolades in the crowded midsize sedan segment are awarded for surpassing the needs and wants of owners with its spaciousness, cargo volume and family friendly features.
Henderson Hyundai Superstore is rated No. 1 Hyundai Dealer in Nevada by DealerRater three years in a row. Henderson Hyundai Superstore is the only dealership in Southern Nevada that offers its customers free lifetime oil changes with free lifetime car washes with each new Hyundai purchase and free lifetime powertrain protection with all pre-owned vehicle purchases. There are also free truck rentals two times per year and free lifetime powertrain protection with all pre-owned vehicles.
Hyundai models include Accent, Azera, Elantra, Genesis, Equus, Santa Fe and Sonata. Henderson Hyundai is located at 460 N. Boulder Highway in Henderson. For more information, call 702.565.1500, visit hendersonhyundai.com and follow Henderson Hyundai on Facebook, @HendersonHyund1 on Twitter and @HendersonHyundai on Instagram.