Distinctive Assets is offering presenters and performers an array of fabulous gifts for their participation in the 16th Annual Latin GRAMMY Awards. The Latin Recording Academy will host the 16th Annual Latin GRAMMY Awards on Nov. 19 at the MGM Grand Garden Arena. The show will be broadcast live on Univision from 8 to 11 p.m.
“While a bona fide industry perk for the celebrity participants, the Gift Lounge is also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends at Latin music’s most prestigious awards ceremony,” said Lash Fary, founder of Distinctive Assets. Distinctive Assets launched the celebrity swag industry over 16 years ago and continues to help companies, large and small, leverage star power to boost their brands.
This year’s talent will include musicians in various genres as well as notable celebrities including Ricky Martin, Roselyn Sanchez, Jacqueline Bracamontes, Roberto Carlos, Julion Alvarez, Silvestre Dangond, Nicky Jam, Major Lazer, Bomba Estereo, ChocQuibTown, J Balvin, Natalia Jimenez, Juan Luis Guerra, Matisse, Raquel Sofia, OMI, Maluma, Fifth Harmony and Will Smith.
The Official Latin GRAMMY Talent Gift Lounge was open backstage throughout rehearsals to provide an interactive experience for presenters and performers where they personally selected gifts for themselves. This year’s Gift Lounge participants included Anabel Arto, Aluminé Skincare, Belldini, Bose, Candy Vixen, Charlotte D. Harrington, Honey Bunches of Oats, Lalo Fitness, NOON VR, PAM, and Walmart.
Benji Esshaghian, owner of Belldini, a fully fashion sweater house and offered selections from the fall line. “I am happy to be here and honored to be here. I feel our product relates well to the Latin market,” he stated.
According to Stas Arsonov, CEO of Anabel Arto USA, the gift lounge is one way to gauge which styles the artists like and determine trends as well.Honey Bunches of Oats is giving a gold spoon with the hashtag #latinoscondedicacion engraved on the handle. Everytime the hashtag is shared on Facebook, Twitter or Instagram, Honey Bunches of Oats will donate 11 meals to the organization Feeding America. Kay Kolbo of Las Vegas Woman magazine and chair of the Community Outreach Committee for the Las Vegas chapter of National Association for Catering and Events is supportive of the efforts of major sponsor Honey Bunches of Oats. When asked what she is passionate about, she answered, “Community service couldn’t have come out of my mouth fast enough!! They have a goal raise funds to feed 110,000 meals to those in need by Jan. 3. Help them reach their goal! Help spread the word!” Use the hashtags #latinoscondedicacion #lvwomanmagazine #nacelasvegas #givingback
Participating talent also received a pre-assembled gift bag with an array of festive items from the following companies: Beth Minardi – Studio B, Big Cat Rescue, FitPrep, Grand Central Publishing, GrindHouse Denim, Healing Saint, Health LA, HISY, Honey Bunches of Oats, Hello Products, KryptAll, Lizora, L’Oréal, Luz de la Riva, Mission1, Pocket Frenz, Purely Inspired, St. Ive’s, Silvia Carenvali, Spa Ritual, Super Teased Hair, Tambonita, The Green Garmento and Tribute.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, visit LatinGRAMMY.com.