Josephine  Gentry Internet Director Management Team
Josephine Gentry
Internet Director Management Team
The auto industry, a traditionally male-dominated culture, can often make women feel intimidated, misled and pressured. However, for the first time in history, a Frost & Sullivan report finds that the number of women with driving licenses in the U.S. outnumbers that of men, not just in one of the young age groups, but consistently across all age groups greater than 25. Henderson Hyundai Superstore knows what women care about and caters specifically to them.

With 80 percent of car buying decisions now influenced by women, females have more power in the choice of the family vehicle. Approximately 70 percent of U.S. females are dissatisfied with the process of purchasing a car, and about 50 percent are dissatisfied with the car they currently drive. Among millennials, those ages 18 to 34, females are also buying more cars than the number of males altogether.

Research also indicates that women prefer small to midsize cars and pay less for their automobiles, as they have a tendency to be more practical than men. As far as the attributes of a car, women are said to favor active safety features over passive ones. Women want to be kept safe in the event of an accident. Meanwhile, men say strong performance and good handling give them the ability to avoid accidents altogether. Most importantly, women want cars to last. They prefer reliability and care more about warranty coverage for when something does go wrong. Reliability is in many ways seen or deemed as a safety feature.

“We’ve embraced a no-pressure sales approach since the day we opened.”
-Frank Maione, Owner
Henderson Hyundai
Superstore

From a no-pressure sales approach to the offerings and benefits of family vehicles, Henderson Hyundai Superstore is at the forefront. With a female sales team, the dealership also caters to busy working moms, offering the one-of-a-kind Drive Forever Worry Free Program, which covers the engine and transmission on each of its eligible, thoroughly-inspected vehicles for the life of the vehicle. With the Drive Forever Worry Free Program, coverage begins immediately and runs as long as the customer owns the vehicle. The plan covers all internally lubricated parts with the engine and transmission.

Family-owned and operated since 2002, Henderson Hyundai Superstore has been awarded 2014 Dealer of the Year by DealerRater and the 2014 Edmunds.com Five Star Dealer Award. In addition, the 2015 Hyundai Sonata was awarded the Best Midsize Car for Families Award by U.S. News and World Report because of the model’s spacious interior and family-friendly features.

Henderson Hyundai Superstore is ranked as one of the country’s top-selling Hyundai dealers. It is the only dealership in Southern Nevada that offers its customers free lifetime oil changes with free lifetime car washes with each new Hyundai purchase. Free truck rentals two times per year with free lifetime power train protection for all pre-owned vehicles purchased are also offered.

Henderson Hyundai Superstore is located at 460 N. Boulder Highway in Henderson between Lake Mead Boulevard and Warm Springs Road. The dealership is open for sales from 8 a.m. to 9 p.m. Monday through Saturday. Parts and service are open from
7 a.m. to 6 p.m. Monday through Friday and
7 a.m. to 4 p.m. Saturday. For more information, visit hendersonhyundai.com

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