Whiskey and beer making have a long history in Ireland, in fact, it’s widely acknowledged that whiskey was invented in Ireland primarily for medicinal purposes. According to Jane Maher, Brand Ambassador of Tullamore D.E.W. Irish Whiskey, “Today, indulging in a whiskey or beer is how we like to celebrate things, and what better time than St. Patrick’s Day? Interestingly, St. Patrick’s Day wasn’t always celebrated in this way in Ireland. Traditionally, it was a religious holiday whereby we were not permitted to drink alcohol and pubs were closed. This changed in 1970 and today it is a National holiday that is celebrated with large festivals taking place throughout the country.”
Tullamore is a small town in the heart of Ireland and the letters D, E and W is the initials of one of the great distillers of Daniel E. Williams. Tullamore D.E.W. is a triple distilled, triple blend of whiskeys and is the only Irish whiskey to be made of a triple blend and matured in used bourbon and sherry casks.
As for Maher, she started in brewing as a part time job while studying architecture at university. That role allowed her to learn a lot about the technical aspects of brewing which is an important part of distillation. “From there a whiskey opportunity was presented to me and I couldn’t resist. At heart I am a creative spirit. Some would say they are at odds but creativity and innovation are a big part of our world, which can probably explain how I’ve managed to apply my architectural skill set to whiskey,” she said.
As for Tullamore D.E.W., Maher explained that it “is a wonderfully approachable whiskey; it’s gentle, yet complex. I encourage newbies to sip the liquid, hold that sip on the palette, allow the alcohol to evaporate away and savor the flavor that remains on the tongue. Our triple blend means that you get sweetness, fruitiness and a light spiciness across the palette. Lots of people will say to me that they don’t like whiskey when in fact what they mean is that they haven’t found the right whiskey for them. There’s a lot out there, it can be confusing but find the right one for your taste buds and you will never look back, I certainly haven’t.”
She compares women and whiskey stating “Women are made to be love, not understood.”
Maher believes the future is bright for the Irish whiskey category, is a true whiskey enthusiast and is honored to be Tullamore D.E.W. Brand Ambassador in the United States. Having said that, raise a glass on St. Patrick’s Day filled with Tullamore D.E.W. Irish Whiskey to celebrate the luck of the Irish!