The importance of business expos

The Las Vegas Metro Chamber of Commerce understands the importance of creating new business connections. Throughout the year, the chamber hosts over 100 events for members to form new partnerships, gain new leads, and mingle with new and current members. Summer is the perfect time to heat up business contacts and invigorate new business relationships. The Metro Chamber will host the annual Business Expo on June 15 at Cashman Center from 11 a.m. to 5 p.m. This influx of connection-building possibilities can be overwhelming, so here are some quick networking and exhibiting tips to utilize to grow business this summer.

Quality Over Quantity. Trade shows usually consist of rows and rows of a variety of businesses pushing their products and services. There could be over 200 exhibitors at an expo and the pressure of one person making connections with every exhibitor can be daunting. It is important to manage expectations and remember that making one or two key contacts will be more beneficial than making 30 superficial ones.

Use Existing Contacts. It’s important when networking that a business professional utilizes the people that are already in his or her network. The degrees of separation to connecting with the person one needs to meet might decrease if feelers are sent out to people already connected. Asking contacts for an introduction is a great way to meet a new contact, plus asking, “So how did you meet?” sets the icebreaker.

Become an Exhibitor. Attending an expo can be exhausting. Walking row after row and trying to fight through crowds of business professionals is time-consuming. Registering to become an exhibitor at an expo or trade show is a great way to showcase a business and save energy. Exhibiting gives an opportunity to do all of the connecting at one event in one location. Exhibiting is also a great option for businesses that might be intimidated by approaching other businesses. A business professional can buy a booth and have all the attendees approach the booth instead.

LAS VEGAS, NV - JANUARY 8:  People look over digital picture frames made by Coby at the 2008 International Consumer Electronics Show at the Las Vegas Convention Center January 8, 2008 in Las Vegas, Nevada. CES, the world's largest annual consumer technology tradeshow, runs through January 10 and features 2,700 exhibitors showing off their latest products and services to more than 140,000 attendees.  (Photo by David Paul Morris/Getty Images)
LAS VEGAS, NV – JANUARY 8: People look over digital picture frames made by Coby at the 2008 International Consumer Electronics Show at the Las Vegas Convention Center January 8, 2008 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology tradeshow, runs through January 10 and features 2,700 exhibitors showing off their latest products and services to more than 140,000 attendees. (Photo by David Paul Morris/Getty Images)
Listen. Then Show and Tell. Many times at trade shows an attendee will approach a business booth and soon thereafter a very eager sales person will start to sell that attendee. The salesperson does not stop to listen to the attendee’s needs. People enjoy making real connections and listening is the key to all business connections. As an exhibitor, if someone comes over to the booth, stop selling and listen to the potential client or customer. Understand what the customer wants. A professional has a better chance of selling customers the product or service that best fits their needs.

Practice Makes Perfect. If you pick up only one tip for networking at trade shows, let it be this: Practice makes perfect. The great thing about Las Vegas is that there are so many trade shows and networking events to attend, why not attend them all? A business professional can work on story telling, utilize contacts, do a trial run at exhibiting and improve one-to-one speaking skills.

What are you waiting for? Go out and practice your new trade show networking skills. The Las Vegas Metro Chamber of Commerce will see everyone at Business Expo. For more information, visit lvchamber.com.

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