Photo by Roger Bennett
Professional career paths are filled with bumps and sometimes a switch in fields can lead to a perfect fit. Meghan Bailey, director of marketing and media for WellHealth Quality Care, is a perfect example of finding her niche in business through her work in social media. In addition to her day job, Bailey is also a regular columnist for Las Vegas Woman magazine, the curator of a hugely popular blog which reaches over 50,000 people each month and a sought after social media consultant.
At WellHealth, Bailey is responsible for the planning, development and implementation of marketing strategies, communications and public relations for the entirety of the company. She also oversees creation of support material for each physician as well. Simultaneously she acts as the company’s resident event coordinator, video content producer, and has even launched and acted as editor-in-chief for the company’s own magazine, CareConnection.
Bailey’s road however began with a background in fashion merchandising. “I have always been a firm believer that life has a funny way of reminding you that you are not the boss—ever. I had the opportunity to move to Las Vegas and become involved with social media marketing during the rise of sites like MySpace and Facebook. I was excited about it, took the chance to learn about it and that is how I became part of the marketing world.”
Bailey worked in marketing positions in the construction industry until 2011. When that industry declined with the economy, Bailey investigated other fields to find one with more stability. After weighing her options, she chose the medical industry. “Actually I went in for a job (at WellHealth Quality Care) and came out with a career,” she said. Today her marketing strategies are heavily formed by being a social media super user and blogger, which allows her to see things from the customer’s point of view—a must in the very personal industry of healthcare.
In 2017, with Las Vegas rapidly growing as a medical destination, Bailey is investigating new trends and ways to showcase WellHealth. As she stated, “Healthcare found me, I didn’t find it. I’ve found though that whatever the industry is you are working in, you simply have to find a way to connect with people on a personal level. If you can do that, you can have a successful marketing campaign.”
Bailey is a wife and mother, and her 4-year-old son is the love of her life. “He is everything I ever wanted,” she explained. “He is the root of my decisions. I am a working mom so he can understand about women and the workforce.”
Knowing that one small thing can create a ripple effect, Meghan focuses on making an impact in the community and companies she works with, it is something she cares deeply about. For the last few years Bailey has organized an internal Christmas program at her company including supplying holiday meals and giving gifts to 65 deserving children in 2015 and 2016. She has also conceptulized, organized and carried out a “Shop with a Teacher” event, which gave 16 Clark County School District teachers a $500 shopping spree for school supplies in 2016.
As for the future, Bailey’s focus will remain watching trends in marketing and media to incorporate in both her healthcare and writing career. Excellent communication and a personal touch are her trademarks and they will remain with her no matter where life takes her.WellHealth Quality Care
10100 W. Charleston Blvd., Ste 210
Las Vegas, Nevada 89135
702-545-6116 | Mbailey@WellHealthQc.com