Tyra Holland-Bell specifically moved to Las Vegas in 1989 to attend the University of Nevada, Las Vegas. Developing a deep connection to the hospitality industry especially on the Las Vegas Strip, she has since branched out. Her career path included senior executive roles at Bellagio, Venetian, Palazzo and the Cosmopolitan. She served as president for the Southern Nevada Hotel Concierge Association. But after that role, Holland-Bell looked for new challenges and developed Ava Rose Agency marketing firm as chief brand influencer. She is also the founder and CEO of RESORTciergeMD that provides medical house calls to guests on the Las Vegas Strip.
Holland-Bell was recently awarded 2017 Woman of the Year by DLXVRSN. She was the most requested nominee by previous honorees and was honored as a community leader who excels in talent, taste, fashion and finer living.
“I was really honored to be acknowledged this way by local leaders. This is very humbling,” she explained.
As a concierge, Holland-Bell was very proficient, and met and developed professional relationships with a variety of people. “I met a lot of amazing people in Las Vegas including in areas of tourism, food and beverage and entertainment,” she explained.
While she never planned a career in public relations, Holland-Bell kept turning PR business away and realized that this is the new direction of her career. She decided to focus on this aspect and her company evolved into a very successful endeavor.
“Philanthropy is a very big part of what we do. Many of my clients are looking for partnerships to cultivate for the philanthropic side of their business. They want to give back to the community so I work with them.”
Some of her big events include Dream Flights to benefit Miracle Flights and Nevada Partnership for Homeless Youth raising over $50,000.
As for professional partnerships, Holland-Bell introduced two clients, Fox’s “Hell’s Kitchen” winner Scott Commings and Established Culinary Management Chef | Founder Antonio Nunez (previously with Kitchen Table) to collaborate. She also worked with Origin India who participated in the American Cancer Society’s Stick a Fork in Cancer campaign donating a percentage of their proceeds Feb. 6-12.
“I strive to lead my clients to great opportunities to help communities in Las Vegas. There are so many and I am thrilled to be able to do this,” she said.
As an honorary member of the Southern Nevada Hotel Concierge Association, she works with 12 to 14 charities a year. Holland-Bell also serves on the board of the UNLV Alumni Association for the Hotel College and is proud to support the Runnin’ Rebels of tomorrow. As a mother of three children, Holland-Bell understands the value of mentoring others as she raises her family.
In 2017, Holland-Bell is considering serving on a board for one of the charities and working on a nonprofit culinary project to benefit the city of Henderson. Professionally, Holland-Bell is developing a Spanish division of Ava Rose Agency to serve the niche market in Las Vegas. RESORTciergeMD is celebrating its first anniversary and she will also be working on giving back through medical tourism and the medical community.
Ava Rose Agency