How One Local Woman is Leading the Way

As the leader of LisaListen, Lisa Ferrell inspires women to set and achieve goals and live their best life. She is committed to living a balanced life and sharing her expertise to help others do the same.

Born and raised in Salt Lake City, Lisa got her start at a local ABC affiliate, kicking off 35 years in broadcast sales and marketing. She moved to Las Vegas 22 years ago and found the man of her dreams, her husband Jesse Ferrell. Together, they run JessTalk Speaking & Coaching Firm, a motivational speaking and performance coaching company. “We focus on leading leaders in a world of shifting priorities,” says Lisa. “Our chief aim at JessTalk is providing the best systems, tools and processes for leaders and their teams to live into their highest vision.”

Among her many roles at JessTalk, Lisa leads LisaListen, a subdivision specializing in serving women. “As a Success Coach, I support and inspire women, connecting with them where they are and inspiring them to live their best life now,” she says.

Through her work, Lisa is living out her passion to help women love themselves first and discover their purpose in life. Using a series of questions called the ‘Ask Now’ system, Lisa supports her clients as they work to become accountable to achieve their needs and wants and be their best selves.

“I offer scholarships to women I feel need and can benefit from our services, but are not yet ready to invest in them,” Lisa remarks. “Many of these women have grown significantly since I’ve known them, which leaves me with a great deal of personal and professional satisfaction.”

Her favorite part of the job is helping women achieve success, whether it’s working with them as a client or being a mentor through community organizations like the National Association of Women Business Owners or United Way’s Women’s Leadership Council.

While living a life of helping others achieve success may mean putting individual wants aside, Lisa has developed a strategy to balance her time between supporting her clients and reaching for her own goals. “Jesse and I set an ultimate goal of living a life of being what we call ‘Bio-Balanced’,” she says. “We strive to be physically, emotionally, mentally, spiritually and financially balanced at all times.”

With tools like the “What Matters Most Portfolio,” a measure of alignment based on values and daily roles, and the “12 Week Year” system, a list of her top three personal and professional goals over 12 weeks and strategies to achieve them, combined with weekly meetings to determine goals for the week, Lisa stays on track with her goal of a balanced life and “walking the talk” of what she teaches.

Lisa lives by some key advice to achieve this. “Live your life to the fullest every day. Today is all we know we have. Be joyful and happy. Make sure to communicate what is on your mind with your friends and family. Tell them you love them. You don’t want to live a life of regrets. Lastly, give your smile away, it costs nothing and can make a person’s day.”

Learn more about LisaListen and JessTalk Speaking & Coaching Firm at