Hard Rock Cafes in Las Vegas Host Special Events as Part of 14th Annual Breast Cancer Awareness Campaign

Las Vegas, Nev., September 27, 2013 – In celebration of Hard Rock International’s 14th annual PINKTOBER™ campaign, both Hard Rock Cafe locations in Las Vegas will host a series of special events to raise awareness and funds for a cause that affects millions of people around the world. On Tuesday, October 1, 2013, Hard Rock Cafe Las Vegas on the Strip will kick off this year’s PINKTOBER program with a ribbon cutting featuring Bally’s Headliner, Véronic. In addition, guests can visit Hard Rock’s Rock Shop throughout the month of October to customize Hard Rock’s classic t-shirt and make it pink for the cause. All events at Hard Rock Cafes in Las Vegas benefit Susan G. Komen for the Cure®, an organization dedicated to combating breast cancer at every front.

As part of this year’s PINKTOBER program, both Hard Rock Cafe on the Strip and Hard Rock Cafe Las Vegas at Hard Rock Hotel invite guests to join Hard Rock on Saturday, October 5, 2013, for the Making Strides Against Breast Cancer Walk to help finish the fight against breast cancer. For the full PINKTOBER event lineup, visit www.hardrock.com/lasvegas.

Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Susan G. Komen and other breast cancer research and awareness organizations.

Fans can also get into the hottest color of the season with Hard Rock’s 2013 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more! All products will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation (BCRF) and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

Hard Rock Cafe Las Vegas on the Strip:
Tuesday, October 1, 2013 – Pink Ribbon Cutting hosted by Véronic at 1:00pm
Saturday, October 5, 2013 – Making Strides Against Breast Cancer Walk
Saturday, October 12, 2013 – Frank Turner & The Sleeping Souls Concert
Saturday, October 18, 2013 – Ani DiFranco Concert

Hard Rock Cafe Las Vegas at Hard Rock Hotel:
Friday, October 4, 2013 – Bikefest Breakfast Buffet at 8:00am-10:00am
Saturday, October 5, 2013 – Making Strides Against Breast Cancer Walk
Thursday, October 10, 2013 – Katie Cole Concert
Monday, October 28, 2013 – Mobile Mammovan Event at 8:15am-3:15pm

For event ticket information, visit www.ticketweb.com. For additional information on the PINKTOBER™ program, please visit www.hardrock.com.

About Susan G Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Susan G. Komen is the boldest community fueling the best science and making the biggest impact in the fight against breast cancer. Thanks to events like the Komen Race for the Cure, we have invested almost $2 billion to fulfill our promise, working to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. For more information, visit ww5.komen.org.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In 2013, BCRF has committed $45 million to support the work of more than 200 researchers at major medical institutions across the United States, Canada, Latin America, Europe, China, the Middle East and Australia. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the eleventh time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only breast cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

About Hard Rock International
With a total of 173 venues in 53 countries, including 137 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Ibiza, Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

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