Dr. Frank L. Stile is a world-renowned cosmetic plastic surgeon with the soul and talent of an artist, insightful author and philanthropist who understands the business side of a medical practice. Originally from New York City, he has made Las Vegas his home for the last 13 years.
Jessa Hinton, a native of Southern California, began her career as a fashion model. While living in Las Vegas, she became the face of the Palms Casino Resort. After gaining notoriety as a Playboy Playmate, she made a name for herself as a television personality.
Hinton and Stile met through a mutual friend. They are two people who were brought together through hard work and adapting to an ever-changing virtual landscape. As she got to know Dr. Stile better and grew to respect his abilities and integrity as a surgeon, she entrusted him with her most valued asset — her body. While Hinton has access to a number of reputable doctors in California, she became Dr. Stile’s patient because, “he is the only one I trust.”
Dr. Stile started his cosmetic plastic surgery practice at a time when most plastic surgeons advertised their services through the Yellow Pages. “Back then, a full-page ad in the phone book made you a player,” Dr. Stile recalled.
At the time, even a Yellow Pages’ ad or any advertisement of professional services was considered “unbecoming of a doctor” in the ultra-conservative world of medicine. Dr. Stile is not a stranger to controversy. In 2004, his own version of advertisements was featured in many full-color glossy Las Vegas publications. These edgy advertisements were met with vocal criticism by his colleagues and applause by readers (and soon patients) who couldn’t seem to get enough.
Hinton began with doing print ads and as a spokeswoman for clothing and beauty product companies. She had impressive foresight and pivoted, earlier than most, from traditional publicity vehicles into digital platforms including Twitter, Instagram and Facebook. She uses these to promote the product she sells: herself as a brand. Because of this, she has not only remained relevant but has advanced her professional career becoming a social media superstar with her own podcast.
Early in their relationship, Hinton would often question Stile on his social media presence or lack of it. She gently encouraged him to investigate the possibilities and new ways to showcase his practice. Dr. Stile’s desire to remain relevant, engaging and approachable in a rapidly changing world was the impetus behind his own transition into this new arena. “What most doctors have painfully learned is that to remain competitive or to even just survive in this new world, they would have to adopt a new attitude. But, the learning curve is steep and very expensive,” he stated.
“None of this existed 20 years ago, it’s hard to imagine how anyone found a doctor back then. How did we educate our patients? How did we hold their attention? How did we remain competitive?”
Over the course of the last few years, Dr. Stile admitted that he has stumbled through every new platform, changing approaches to figure what would work best for him and his patients. His primary objective was to not appear dated and to remain relevant by engaging frequently with his patients.
He reconstructed his web site multiple times and hired social media and marketing consultants. But he was not happy with the results and chose to get educated and have greater personal involvement. He now oversees the social media presence of his practice personally in-house. “This is a sometimes-exhausting endeavor, it’s like having a second job,” he explained.
It is a rapidly changing world where most are transfixed in a tireless gaze on hand-held devices. People thrive on an endless stream of information that flows through the glow in the palm of their hand that lights up their faces blocking out the rest of the world.
In fact, most of Dr. Stile’s patients will never let go of their phones even when standing virtually naked during consultations. Sometimes, they’ll hold onto their phones until just seconds before being taken back for surgery. He jokes with his patients referring to their smart phones as their “emotional life-support unit” or their “external brain.” It’s becoming very difficult to compete with this constant stimulation holding patient’s attention. Business owners across all industries are struggling with this same issue including, medicine and cosmetic surgery,” he stated.
Since their first meeting, Hinton has become an entrepreneur in the digital world. She has been hired as a creative director and blogger in Los Angeles. Hinton also often acts as a social media consultant for Dr. Stile’s practice and will continue to advise him on future product developments.
In a sense, it has come full circle that Hinton and Dr. Stile posed for his new print ad. They enjoy continuing their relationship in this aspect of media and look forward to combining it with their digital presence.
“Success is a matter of taking pride in doing excellent work. You can tweet, post, tag, snap all day long, but in the end, it’s the work (results) and customer service that matter.” Dr. Stile’s philosophy is this “we should constantly strive for perfection, knowing that perfection is an elusive concept that can never be achieved but in the process excellence is the result.” Dr. Stile continually demands more of himself and holds himself to the highest standards.
Dr. Stile doesn’t do this alone. He has recruited and trained an amazing staff of motivated women who share his vision. Their primary focus is management and customer service as well as the development of an incredible skin care division. The goal is to always provide the best service and experience for his patients.
“We will continue doing the things that we do best, the very same things that made us successful from the start,” he stated. “We are just adding different ways to communicate. In the end it’s all about a happy patient, since word-of-mouth (referrals) are still the most powerful social media platform”.
With his business acumen, expertise, artistic eye and advanced training, Dr. Stile demonstrates all of the qualities of a respected doctor and savvy entrepreneur.Frank L. Stile, MD, FACS
Board Certified Cosmetic Plastic and Reconstructive Surgeon
8954 Spanish Ridge Ave.Suite 1
Las Vegas, NV 89148