New Location Boasts Open Floor Plan, New Exterior Colors and Unique Bar Design

LAS VEGAS, Nev., January 7, 2013 — Southern California-based Fleming’s Prime Steakhouse & Wine Bar is opening a new restaurant on the south Las Vegas Strip in Town Square on January 17. The new restaurant features a large patio that wraps around one side of the building, an open-floor plan main dining room area and customizable private dining rooms, as well as a modernized exterior and innovative design elements.

“We are proud to be expanding our footprint in Las Vegas with our second restaurant now located right on the iconic Strip,” said Skip Fox, President of Fleming’s Prime Steakhouse & Wine Bar. “The new restaurant features many Fleming’s design firsts, and we’re pleased to present a new dining option for local Las Vegas residents and visitors.”

Located at 6515 S. Las Vegas Blvd., the new restaurant will feature fresh and creative design elements – a new back bar design and soft lounge seating within the bar, both are modern design elements for Fleming’s. The large wine room perpendicular to the back bar, also a new feature, provides a unique and dramatic backdrop while showcasing Fleming’s rich wine offering. The exterior puts a Las Vegas spin on the Fleming’s color palette and includes a neutral colored Venetian plaster in combination with a warm tan plaster color and copper awnings.

In addition to innovative bar and main dining room aesthetics, the large private dining rooms are fully customizable. They can be divided into spaces to accommodate events of various size and scope.

Bloomin’ Brands Innovation Design Team oversaw the build-out and interior design.

Fleming’s is now accepting reservations at FlemingsSteakhouse.com for dining after the January 17 opening. To find a Fleming’s location near you or for more information about Fleming’s, please visit www.flemingssteakhouse.com,www.Facebook.com/Flemings or follow us on Twitter @Flemings.

About Fleming’s Prime Steakhouse & Wine Bar
Nationally acclaimed Fleming’s Prime Steakhouse & Wine Bar offers the best in steakhouse dining – Prime meats and chops, fresh fish and poultry, generous salads and side orders — with a unique wine list known as the Fleming’s 100®, which features more than 100 wines served by the glass. In addition, the Fleming’s WiNEPAD™, winner of the 2013 Hospitality Technology Breakthrough Awards, is a proprietary, custom web-based application on an iPad that helps Guests easily navigate the restaurant’s extensive wine list. Fleming’s was launched in Newport Beach, California, in 1998 by successful restaurant industry veterans Paul Fleming and Bill Allen. Today there are 65 restaurants nationwide, including the latest Fleming’s, recently opened in both Beverly Hills and Palo Alto. Fleming’s is the recipient of numerous prestigious awards, including Wine Enthusiast’s annual Award of Distinction and Wine Spectator’s annual Award of Excellence. For more information about Fleming’s Prime Steakhouse & Wine Bar and the Fleming’s 100®, please visitwww.flemingssteakhouse.com.

About Town Square
Town Square is a shopping, dining and entertainment center on Las Vegas Boulevard at the intersection of I-15 and the I-215. Town Square includes an eclectic mix of retail and restaurants, an 18-screen movie theater and 252,000 square feet of Class “A” office space. The center is open Monday through Thursday from 10 a.m. to 9 p.m.; Friday and Saturday from 10 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m

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