Danielle Bisterfeldt: Definition of a woman who means business

By Debbie Hall

For the last 12 years, Danielle Bisterfeldt has consistently climbed the professional ladder, making a positive impact each step of the way. She has strategically advanced her career and cultivated a reputation as a top-notch professional while simultaneously giving back to her community through volunteerism and service.

In 2012, Bisterfeldt took on the role of director of marketing for Summerlin, The Howard Hughes Corporation’s 22,500-acre master-planned community. It is the largest MPC in Southern Nevada, populating the western rim of the Las Vegas valley. Bisterfeldt works as a department of one to develop the vision and manage the marketing, public relations and advertising for the massive development. She is responsible for ensuring the community meets its home sales target and works closely with HHC’s executive team while also managing the contributions of her consulting advertising and public relations firms. By fostering relationships with the community’s many homebuilders, Realtors, Summerlin business owners and stakeholders, she executes an aggressive multi-media platform that includes social media to keep current Summerlin residents engaged as well.

Bisterfeldt was groomed in the retail industry while working on the expansion of Fashion Show under her then boss, Cyndi Crawford. She enjoyed the two years she reported to Crawford and credits Crawford with teaching her the business of leasing and property management. She also says Crawford taught her valuable lessons, including, “If you are going to say you don’t like something, you should have a suggestion of how to make it better.”

Bisterfeldt believes she has learned the most by watching and listening to how men and women react to each other in a business setting. “I learn by observing how people treat one another. ‘Treat others the way you want to be treated’ should be a mantra in the workplace not just for school children.”
Bisterfeldt transitioned to HHC after making a sizeable mark as senior associate general manager for Fashion Show, the largest retail destination on the Las Vegas Strip at nearly 2 million square feet. In this role, she independently managed the Fashion Show entertainment department, which included all advertising revenue, special events and the specialty leasing program.

Bisterfeldt’s large-scale property management acuity was fostered while making her mark as marketing manager for The Shoppes at The Palazzo and The Grand Canal Shoppes at The Venetian. From 2005 through 2010, she oversaw a $5 million annual operating budget for these two unique tourism centers, which collectively house 160 retailers and more than 30 restaurants.

New challenges always inspire Bisterfeldt. “I think I would have been successful no matter what industry it was. I’m really tenacious. My strength is in developing new systems and constructing strong teams. I am motivated most by meeting new challenges, applying skills and learning a new industry.”
As for her personal life, when Bisterfeldt was 12 years old, her mother was diagnosed with multiple sclerosis. Today, Bisterfeldt is her mother’s caretaker, helping her manage her illness and other chronic ailments. As a single mother from the time Bisterfeldt was 12, her mother inspires her. She says 11-year-old niece also inspires her to be a better person, and Bisterfeldt takes her role as aunt very seriously.

Bisterfeldt is a 2007 graduate of Leadership Las Vegas and served on the Advisory Board for Vegas Young Professionals. She chaired the MS WALK and MS BIKE for the National Multiple Sclerosis Society for Southern Nevada and actively supports numerous local organizations including Junior League of Las Vegas and Make-A-Wish. She also participates as a business council member with the Las Vegas METRO Chamber of Commerce.

Through her dedication to her career and love for her family, Bisterfeldt exemplifies a Fearless Female.