Jada Evans is the vice president of gaming at Silverton Hotel Casino in Las Vegas. She is a well-rounded gaming executive with 19 years of strategic and operational experience in slots, tables, marketing, finance and IT, and has worked with gaming properties across the country. Born in St. Pete, Fla., she spent her early childhood in Florida and Germany before moving to Las Vegas while in the second grade as an air force brat.
Tanya Morgan, director of entertainment and special events, has turned her passion for music and performance art into a career in the world of entertainment and special events. Morgan has produced intimate weddings and corporate events to arena sized concerts with A-list entertainers in sports, film and music. She manages all property events, entertainment, festivals, fairs and her amazing team at Silverton Casino. She supports many charitable organizations through the event and entertainment industry and donates her time annually to the Ribbon of Life Show to benefit Golden Rainbow Organization.
Cheryl Price is the vice president of marketing and oversees multiple departments including player development, players club, advertising and entertainment. Beginning her career in the hospitality industry in 1998 working as a hotel administrator for Players Island, Price then worked at several Las Vegas strip and then worked at Station Casinos. Price also worked for Paragon Gaming which managed casinos in Canada and Legends Gaming which owned the Diamond Jacks Brand casinos is Shreveport, La. and Vicksburg, Miss. before returning to Las Vegas.
Martha Ferguson, senior vice president of operations, is a 17 year veteran at Silverton. She has held positions in human resources, finance, hotel, food and beverage and was promoted to senior vice president of operations in September 2003. Ferguson also held the position of vice president of construction during Silverton’s $185 million expansion. Discussing her career, Ferguson explained that 50 percent of her career has been in human resources and the other half has been operations.
Joining the Silverton in 2006, Kellie Graham is the director of business analytics and is responsible for business intelligence, planning and analysis and has worked in marketing, finance and information technology. Her first major achievement was the introduction of an Enterprise Data Warehouse and a library of MicroStrategy Dashboards. Other contributions include development of robust financial models, daily reporting on key performance indicators and comprehensive labor standards.
Kimiko Peterson is director of advertising, public relations and social media. Her responsibilities include overseeing all aspects of branding, advertising, public relations and social media. Peterson launched the new brand campaign, Livin’ Lodge, and her work has been recognized among industry peers in local and national competitions including top award for Best Multi-Format Ad Campaign and Best Customer Publication at the 2009 American Gaming Association Communications Awards.
Sherry Mercier, director of human resources, oversees human resources functions for the 900 employee property and she has participated with Silverton as a consultant for the first casino in Oxford Maine with table and slot operations. Mercier moved to Las Vegas in 1999 with 10 years in human resources.
For more information about the Silverton, visit silvertoncasino.com.