By Galit Ventura-Rozen
Competition will always exist; there will always be a business or service like yours. In place of spending time seeing competition as a threat, you can choose to learn from it. It’s an amazing thing when you accept competition and, instead of fearing it, you let it drive you.
It is in our nature to compare ourselves to others, which is not always a bad thing. What if instead of stopping yourself because of the competition, you chose to learn from it? The competition makes it interesting, the competition will many times support you and collaborate with you, the competition shows you that each person is unique in their own abilities, expertise, and success. There is enough room for multiple businesses that are alike to succeed and each unique business will attract its own ideal client.
1. Implement what they are doing that you love:
There will be some things your competition is doing in their business that you absolutely love. You want to take note of these things and uniquely implement them into your business. I have encountered multiple businesses offering the same service, but with different styles, customer service and more. Learning what you love about your competition will give you insight into the type of business you want to run or even the way you want to work in your profession.
2. Attract your ideal client:
Is your competition building relationships, using social media, putting on events, collaborating and advertising? Research how the competition is using these different mediums to attract their ideal client and pick and choose the methods that are working or not working for them. You can then develop a marketing plan for your style and implement that into your business or profession. By observing and following your competition, you can tune into the methods that will match the type of image you want to portray to attract your ideal client.
3. Learn from their mistakes:
Why reinvent the wheel if it’s already working well? Why not just choose to make the wheel your own? For me, that may mean bedazzling it. Learning from a competitor’s mistakes will save you time and money. When you do the research on your competition, observe the way they are running their business, look at their website, check out their social media and read what people are saying about them. This will help tremendously to avoid making the same mistakes they have already made.
Competition will always be around, it is uncommon that a business will be the only one in the world offering those services. I suggest that clients find what makes their business or profession unique. Many times, it is them.Galit Ventura-Rozen is a 20-plus year entrepreneur, business performance expert, professional speaker, philanthropist and influencer. She works with businesses to increase their productivity and profits through attracting their ideal client, entrepreneurial speaking, and more. She can be reached at galitventurarozen.com.